February 23, 2010

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Apple has removed thousands of iPhone applications from its online App Store to try to clean it up before the sale of the first Apple iPad tablets. Programs that feature sexual content, games or even women in bikinis are no longer acceptable, developers have been told. App Store, which has more than 140,000 software applications, has been a huge success for sales of Apple's iPhone and iPod Touch, with more than 3 billion apps downloaded since its launch in July 2008.

Apple is apparently aimed at cleaning up the store after complaints from parents and software developers that soft-core porn apps have been crowding out games, books, navigation and other software programs.

One that has been removed is called Wobble iBoobs, in which users could add “wobble zones” to an image of a bikini-clad model. The developer, Jon Atherton, said a removal notice from Apple noted: “We have recently received numerous complaints from our customers about this type of content and have changed our guidelines appropriately. We have decided to remove any overtly sexual content from the App Store, which includes your application.”

Apple declined to say if there had been a policy change but a spokeswoman said: “Whenever we receive complaints about objectionable content we review them. If we find these apps contain inappropriate material we remove them and request the developer make any necessary changes in order to be distributed by Apple.”

 

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Written by Adam

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