Apple hits back at Verizon in new iPhone ads

A new campaign launching tonight focuses on the iPhone's ability to carry voice and data simultaneously on AT&T's network, and each of the two new TV spots ends with the line "Can your phone and your network do that?" From where we're sitting, it looks like between this new round and AT&T's Luke Wilson-manned comparison spots, both the phone maker and carrier are fully stepping into the ring. Way to get their attention, guys. See the full clips after the break.

One ad shows a set of work-related scenarios — looking at an email from client while you’re still talking to him — and a social scenario as well — sending your friend directions to the movie theater while you’re still talking.The ads can’t help but be viewed against the backdrop of the fight between Verizon Wireless and Apple’s partner AT&T, the one that’s spawned a lawsuit for Verizon’s “There’s A Map For That” TV spots. Here we see Apple doing its part as both a good AT&T partner, and touting a great feature of the iPhone all at once.

The ads will appear tonight during “House” on Fox, “Dancing With The Stars” on ABC, “How I Met Your Mother” on CBS and several others including The Daily Show on Comedy Central and several of the late-night talk shows.

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